A high ticket item is anything that you can sell for a relatively large amount
of money. This is your ‘big fish’ that you will try and promote and depending on the item, a single sale might provide you with enough money to live off of for a week, a month or more!
When a lot of people start working online though, they don’t consider big-ticket
items as an option. Instead, they focus on small-time products like short reports that they’ll sell for $10 or $20 and that’s awesome. I’ve made a lot of money doing just that… But if you start selling big time products as well, that’s how you make a big time and it’s something that a lot more marketers could benefit from.
Why High Ticket?
So what’s so good about selling high ticket items anyway? Why focus on
these sorts of products rather than just selling smaller items that are easier
There are a lot of good reasons but the most obvious benefit of a high
ticket item is that you can make a much bigger profit from far fewer sales.
Let’s say that you’re currently selling an ebook for $20. That might be a
nice little earner for you but in order to earn a living wage (around $30k minimum) then you’re going to need to sell 1,500 copies. That’s a huge amount of sales to secure along with a ton of traffic that you need to sell
that kind of volume.
Unless you have an army of affiliates like I teach in my coaching program
at thesystemcoaching or seriously deep pockets, making money
selling low ticket without affiliates promoting for you is really hard.
Usually the scenario plays out like this: you do start by creating a blog or
website. From there, you’ll then start directing more people to your page
and after a couple of years, you might be getting 1,000 unique visitors a
day. Seeing as an average click-through rate for links you place on your
site will be around 1-10% and an average conversion rate for your sales
page is about the same again, this means that you can expect to make one
sale every… 1-100 days.
And that’s while working incredibly hard. Sure, if you have tons of products,
and a huge advertising budget then you can make a fortune from
low-paying items. Likewise, if you’re already one of the top bloggers in your the niche you might be able to make a living by selling a few items or
promoting some affiliate products.
But if you’re just starting out and you want to make real money quickly,
then you need to make a bigger profit from each sale.
what you’ll learn in this course
Why High Ticket?
Getting Started and What You’ll Learn
Chapter 1: Define Who You Want to Target
Selecting a Niche
Chapter 2: High Ticket Product Ideas
Why People Pay High Ticket Prices
What Makes a Good Product From Your Perspective?
Chapter 3: Examples of High Ticket Products
Chapter 4: How to Package a High Ticket Coaching Product
Define Your Value Proposition
Pick a Name
Create a Curriculum
Deciding on Format
Chapter 5: Create the Content
Upload the Content
Chapter 6: How Long Should Your Coaching Program Be?
Chapter 7: Pricing Your High Ticket Product
5 Factors That Influence The Price